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Better Things.

Alongside my commercial work, I’ve always made space for something quieter and more important: helping charities, NGOs, and public-sector organisations understand, adapt to, and responsibly use technology in service of people, not profit.

Much of my career has sat at the uncomfortable intersection between technology, behaviour, and vulnerability. That has shaped a long-standing commitment to working with organisations tackling mental health, suicide prevention, and online harm, often long before these issues were fashionable or commercially safe to discuss.

Why This Matters

Technology is never neutral. It amplifies what already exists, for better and for worse.

Charities and NGOs are often asked to respond to the downstream effects of systems they had no role in designing, while operating with a fraction of the resources of the platforms causing the harm. Helping close that gap, even slightly, feels like a responsibility rather than a choice.

This work does not sit apart from my professional life. It informs it. It sharpens my thinking about ethics, scale, and consequence, and acts as a constant reminder that behind every metric, model, or product decision sits a human cost.

If you’re working in suicide prevention, mental health, or public-interest technology and think a conversation might help, I’m always open to one.

A Practical Manifesto

I’m not interested in being the loudest voice in the room. I’m interested in being useful.

For more than two decades, I’ve worked at the point where technology meets real people, real risk, and real consequence. That means I’ve seen how good intentions fail when they collide with scale, incentives, and systems that behave in ways their creators never fully anticipated.

What I bring is not outrage, nor theory detached from practice. It’s experience earned inside complex organisations, alongside regulators, charities, startups, and public bodies, where ideas have to survive scrutiny, delivery, and the realities of the world as it is.

I understand how technology is built, how it’s funded, how it’s defended, and how it quietly shapes behaviour long before anyone notices. That perspective matters when the goal isn’t to win an argument, but to change outcomes.

Charities, startups, and government bodies don’t need another crusader with a megaphone. They need partners who can translate between disciplines, ask uncomfortable questions without burning trust, and design interventions that stand a chance of working at scale.

I work best where the stakes are high and the answers are not obvious. With humility, with care, and with a bias toward action over applause.

If you’re looking for certainty, I’m probably not your person. If you’re looking for clarity, honesty, and progress, we should talk.

If you would like me to donate a talk to your charity, NGO, or social enterprise then please, just ask.

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"Do Better Things."
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